The hip-hop mogul revealed the news to MTV’s Sway Calloway during a recent French Montana video shoot, saying Los’ addition brings a “youthful energy” to the long-running record label.
“It’s time for a whole new generation; it’s time for a whole new movement,” Diddy told MTV. “We also have a new artist named Los that we signed. It’s official. We’re trying to put that young, youthful energy out in the air and do it the only way that Bad Boy can do it.”
Los built a fan following through his strong collection of material on the mixtape circuit … and following two previous tries with Bad Boy, he’s back at it.
According to MTV, the rapper first auditioned for Puff’s “Making the Band”, but his refusal to sign any of the paperwork, which was required, stopped him from appearing on the show. In 2005, he finally signed to Bad Boy through local label Bloc Incorporated, after auditioning for Puff with a 10-minute freestyle.
However, Bloc Incorporated eventually disbanded and Los lose his deal in 2008 before dropping any material.
Since then, he attacked the mixtape world with a slew of mixtapes. His last dropped in December, titled The Crown Ain’t Safe, which featured contributions from DMX and Twista.
Details of his new deal with Bad Boy was unknown at press time. But, Diddy promises that his new crop of artists is the new generation of his iconic imprint.
“It’s definitely reinvention time; it’s rebuilding time,” Diddy told MTV. “When you’ve been doing it for as long as we’ve been doing it, we the last ones standing from when we were doing it. And that’s not taking shots at nobody, that’s just a fact.”