Important Advice And Information For Upcoming Producers

admin February 10, 2012 0

  • Just because you can loop up a beat doesn’t make you a producer.

  • What is the difference between a Beat Maker and a Producer? A beat maker just makes tracks but a producer creates, shapes and molds the music into his/her vision and coaches and guides the artist.

  • A Beat maker is not concerned with who raps over his beats. A Producer takes pride in working with artists who are just as talented as he is.

  • Back in the days, when music had more feeling, music producers could play instruments and read music. But now they just operate software.

  • With the advent of technology in the music industry, there is a lost art of true musicianship and feeling for the music.

  • Don’t get sucked into the “Technology” Black hole. If you’re a beat maker or producer, then learn to play at least one instrument. Become a True Musician.

  • “Now more than ever, it is important that producers be musically inclined (be able to play at least one musical instrument professionally)” – Quincy Jones

  • I recently went to a producer conference and asked many upcoming producers what was their Unique Selling Proposition? They had no clue.

  • At the same recent producer event, I asked some of the upcoming producers what are the multiple revenue streams in the music biz. And again they had no clue.

  • Most upcoming producers just go to beat battles and put their music on “production shopping” websites and that’s it. They need to develop a sound marketing and business plan.

  • Many upcoming producers always say that they Just need the right person to hear their music, and then they’ll be successful. That is the wrong approach. Never put your “Power” or musical destiny in the hands of others.

  • Moreover, doing beat battle after beat battle is not an effective way to get placements for your music. Think outside of the box..

  • Be progressive. Get informed! Know the industry that you’re in. Study the leading indicators, analyze the growth areas and tap into sectors of innovation.

  • The Best Producers are the ones with the greatest imaginations.

  • Be open minded and versatile with your production.
  • But, try to develop a signature sound.
  • The home boy way of doing things will not cut it in today’s music industry. Always utilize contracts and split sheets to avoid problems.
  • Make tracks with an MC in mind. Ask yourself, “Does this sound like Busta joint or a Nas joint?” That’s the best way to build up your catalogue.
  • The Best Way to produce a Hot original Track is to TURN OFF THE RADIO.
  • It’s wise for aspiring producers to listen to music in other genres besides their own to open up their creative vortex
  • Go to as many Music Conferences & Seminars as you can to build connections.
  • Reach out to Artists or A&R’s on Twitter and ask them for an email where you can send them tracks.

  • Build relationships with people outside of the music industry like in the fields of film, fashion, finance or video game production.

  • Find a few dedicated and hardworking dope upcoming MC’s and Singers and produce for them.

  • And don’t just think about working with artists. Also look into the prospects of developing musical scores for independent films.

  • Make Youtube Videos showing yourself producing tracks.

  • Promote your brand and invest in a marketing strategy that includes Online Promo, PR/Publicity, E-Blasts, Video Promo, Radio interviews, Press Releases, Street Team/Club Promo.

  • Enter Beat Battles and contests but to a controlled degree.

  • Research and understand the importance of music licensing.
  • Create your own website and put tracks online for the world to hear.
  • Do Contests where you give away some tracks for free.
  • Do Remixes of popular songs and Mashups.
  • Lease Beats to upcoming artists ranging from $50 to $300 per lease.

  • Set a goal as to how many beats you wish to sell or lease per month. Maintain accurate accounting and keep track of funds coming in and going out. Develop a plan and a mission for your production company.

  • Create a mixtape series featuring upcoming artists rapping or singing over your tracks.

  • Reach out to the music supervisors of MTV, BET and VH1 and send them beats.
  • Reach out to the music supervisors of ESPN or other sports networks and send them tracks.

  • Study and understand the importance of Publishing and how it affects you as a producer.

  • Start a publishing company and join a performance rights organization like ASCAP, BMI or SESAC.

  • If you’re trying to get your music placed in Film, Tv or commercials, then learn what a Synchronization License is and what a Master License is. (I would tell you what they are, but I want you to do the research)

  • Take as many A&R meetings as you can to shop your tracks.

  • Put together a Bi-weekly Newsletter about your production.

  • Equally important, a group of PRODUCERS can get together and present their own “Producer Themed” concerts. They can invite the press and music exec’s. They can play their beats, etc.

  • A producer themed concert can feature dancers, models and a couple of performances from artists whom the producers have produced for. THINK DIFFERENT! At the Producer Concerts, the producers can sell merchandise, sell Mixtapes or auction off beats. If producers can sell tickets to producer showcases or beat battles, then they can sell tickets to their own Producer themed concerts.

  • Producers should also do their own music videos (With Treatments, direction and everything) and have their music or tracks playing in the background. The videos could be dramatic etc. It would be another great way to get their name and music out.

  • Nowadays, producers have to be proactive, motivated and entrepreneurial. They have to be daring and they have to build their brand as well.

  • In conclusion, stay focused and try to separate yourself from the pack. Operate your production company as if it’s your livelihood.

  • Shout out to all of the true songwriters, musicians, producers and composers out there. You make our world a better place. Salute!

  • By Jesse Atkinson, CEO of Urban Threshold Inc. and Founder of The A&R Power Summit www.TheARPowerSummit.com and The Underground Music Awards www.UndergroundMusicAwards.com

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